Health Care and Medical Innovation

We analyze challenging problems in health care and develop insightful solutions through our proven methodologies. We work with healthcare facilities, pharmaceutical organizations, medical manufactures and teaching organizations to define and create systems, products, media and training tools that address the very specific needs of the healthcare industry.

We receive responses like this from our clients:

“We’re quite pleased with the finished project,” adds Joanne Curley, Brand Leader for AstraZeneca. “It’s very rewarding to hear physicians tell me things like, ‘The Heart FXPod is an eye-opening experience. It’s the feeling of heart failure I didn’t learn in medical school.’ Or: ‘It changed my whole perspective on what cardiovascular disease must feel like.’ Peter and the team who created the simulation are, in my opinion, geniuses.”

What do we do? A few examples:

• We design disease state simulations that allow doctors to accurately feel the disease their patient has.
 
• We design medical environments to better doctor and patient interactions and enable a higher quality of care.
 
• We develop applications for healthcare and pharmaceutical training.

Health Care Case Studies

Heart Failure Simulation
Multiple Sclerosis Simulation
RLS Simulation
Walk Up Clinic