We made the front page of Wired.com today for www.taxioftomorrow.com
We have had a great response so far and have been featured by Gothamist.com and many other blogs
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We made the front page of Wired.com today for www.taxioftomorrow.com
We have had a great response so far and have been featured by Gothamist.com and many other blogs
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You can see the piece here (it starts at 3:30)
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We are proud to announce the launch of an innovative touring exhibit for the Good Housekeeping Research Institute (GHRI). The GHRI is the product testing lab behind the Good Housekeeping Seal and is celebrating 100 years of consumer advocacy and trust. We launch September 26th at the Museum of Science and Industry in Tampa, MOSI.org
We have developed a tour site where you can find all of the details and tour stops: www.ghriontour.com
MediaWeek article on exhibit:
June 5, 2009
Three years ago, Good Housekeeping began a sweeping effort to revitalize the image of its 124-year-old brand. It updated its consumer product test lab and redesigned its famous Good Housekeeping seal of approval that guarantees reliability of the products advertised in the magazine. It has given the test lab more prominence in the magazine and even signed designer Isaac Mizrahi to redesign the white lab coats worn by its testers.
Yet execs at the Hearst Magazines title felt they still needed to do more to raise awareness of the Good Housekeeping Research Institute, which sets the title apart from other mass women’s service magazines.
“Our unique selling proposition is that we have the institute and seal along with the magazine,” said Pat Haegele, senior vp, publisher of Good Housekeeping. “It has enormous recognition. But when you ask [people] about the institute, the depth and breadth of what it does, it’s not as well recognized.”
So this year, when the seal marks its 100th anniversary, Good Housekeeping will take the institute on the road with an interactive model of the test lab itself. The traveling exhibit, designed by marketing firm Human Condition, recreates the lab where products from vacuum cleaners to frozen pizza are put through battery of tests.
“When we told consumers what we did there, there was this awe factor,” Haegele said. “And telling them was not the same as showing them.”
Visitors will be able to interact with the magazine’s experts and see samples of tests. The exhibit is tentatively set to visit 12 cities including Tampa, Fla., Dallas and Chicago between September and May 2010.
Haegele said the sponsors—Ikea, Alli, Bissell, Culligan, Greenworks, Lubriderm and Protect-A-Bed—are committing $2.2 million worth of ad pages to the magazine in addition to paying sponsorship fees, which she would not disclose.
Good Housekeeping also is opening the institute itself at New York’s Hearst Tower to the public for tours.
The interactive tour will kick off as Good Housekeeping gets ready to make substantial changes to the magazine itself. It will cut its rate base to 4.3 million from 4.6 million while increasing its trim size by 10 percent and its cover price to $3.49 from $2.50 in 2010, when the magazine turns 125.
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Take a look at the HCX platform here
]]>It’s the number one reason why people over age 65 are admitted to hospitals. For that reason alone, it’s important to raise awareness of Congestive Heart Failure and help healthcare professionals recognize and understand its symptoms.
Dr. Marrick Kukin, director of the Congestive Heart Failure Program at St. Luke’s Roosevelt Hospital, New York, feels that simulators such as Heart FXPod can play a role in education for anyone involved in diagnostic evaluation of patients. “The more that a doctor can personalize and internalize the symptoms and think about them, it can only be helpful and add to the empathy a physician can have for a patient,” says Dr. Kukin. “It’s not just for doctors, it’s good for nurses and other health personnel.
“My practice is heart failure, but there’s no question that when a patient comes to a doctor and says they’re a little bit short of breath or a little more tired, it’s very easy to attribute that to aging or other processes,” he adds. “So unless doctors are thinking of heart failure as an etiology, it certainly gets underestimated. I think it’s a great teaching tool.”
]]>We felt the iPhone was the perfect platform to port our HCX simulation platform to. The HCX wet AMD simulation is one of many simulations we are currently developing.
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RLS simulator - participants spend a day in the life of a patient, who cant sleep because the nightly effects of RL
Restless legs syndrome (RLS) remains a common, yet often undiagnosed, neurological sensorimotor disorder, despite many years of research and increased disease recognition. To help drive understanding and disease awareness among physicians and people with RLS, Boehringer Ingelheim Pharmaceuticals, Inc. has launched an initiative to educate about the symptoms, diagnosis and treatment of RLS including a major direct-to-consumer advertising campaign. The company has developed an RLS Simulator – a multi-sensory experience simulating a “day in the life” of an RLS patient to help physicians better understand this complicated condition.
“The RLS Simulator may help increase physician awareness of the disturbing symptoms of RLS which is an underdiagnosed neurological sensorimotor disorder,” said Professor John W. Winkelman, MD, PhD, Medical Director of the Sleep Health Center of Brigham and Women’s Hospital, Boston, Massachusetts.
While RLS symptoms can vary from person to person, they are generally described as burning, crawling, tingling, or tugging sensations in the legs. The RLS Simulator was designed to mimic the symptoms that many RLS patients experience and helps physicians gain a greater appreciation for the troubling symptoms their patients experience. This is accomplished through an audio-visual first-person narrative synched with simulated RLS sensations delivered through a state-of-the-art custom-made affixed sensory boot. It is the first experiential simulator utilizing three out of the five senses to aid in the community’s understanding of RLS.
“We are committed to RLS education to ensure that the physicians better understand RLS and the impact it can have on patients’ lives,” said Paul Fonteyne, executive vice president, Boehringer Ingelheim Pharmaceuticals, Inc. “The RLS Simulator was created to help physicians experience first-hand the symptoms and other effects of RLS. We believe this will help improve communication between physicians and their patients.”
The virtual reality format of the RLS Simulator may help convey the impact RLS symptoms have on a patient’s life, showing the exhaustion these symptoms can cause due to the uncontrollable urge to move the legs at night which may interfere with the ability to sleep. According to the 2007 National Sleep Foundation Sleep in America Poll, of the more than 1,000 American adult women surveyed, women who exhibited signs of RLS at least a few nights each week were significantly more likely to also experience symptoms of insomnia at least a few nights per week.
“Though more doctors today are aware of RLS, unless they suffer from the condition themselves, they don’t necessarily know what it is like for their patients to live with RLS symptoms,” said Sheila Connolly, a founding member of the Restless Legs Syndrome Foundation and an RLS Foundation support group facilitator.
To further educate the medical community, Boehringer Ingelheim will provide thousands of physicians with the opportunity to experience the RLS Simulator at multiple medical meetings throughout the country this year.
- Boehringer Ingelheim press release
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